Our drone software is officially launching this Monday, when you’ll be able to download it from the iOS App Store. In the meantime, we thought we’d keep you entertained with another story from one of our many beta testers. This week I spoke with François Texier, an aerial photographer based in Sweden, to get his thoughts on our new app and its impact on his business.
François uses drones to provide his clients with aerial imagery. This is mainly for real estate and architectural purposes, but he also makes the most of the “unique footage” possible with a drone to do a little sports photography too.
While drones still are far from commonplace, their popularity is certainly growing each year. François suggests that while this means the general quality of drones and 3rd party services is increasing, competition has never been greater. He told me that “while aerial photography was unique a couple of years ago, it simply isn’t anymore. Prices have dropped as competition has grown.” Many agencies which François works with are no longer willing to pay high rates for pictures or short films, which has had a knock-on impact upon smaller operators. As François says, “This means you can’t afford to send two people on a single assignment”, as it simply isn’t cost effective. Having to send two people is the key point here, as often for complex projects, you’d need one person to fly the drone and another to operate the camera.
Using Airnest has been a really helpful solution to the problem of dealing with complicated manoeuvres while filming, as our software enables anyone to skillfully control their drone while seamlessly filming high quality video. As François agrees, “Airnest allows you to take some great footage of a place, keeping the focus on just one spot. Otherwise this would be impossible to realise if you are not an exceptional pilot.”
Another problem faced by François and others in the aerial photography industry is the need “to be operational in minutes”. Airnest offers the ability to plan flights ahead of time, accounting for everything from the exact path your drone will take to its altitude and point of focus. This ensures that no time is lost during pre-flight programing. Airnest, François says, “does just that. You point to the spot and define a film sequence. It's very simple and intuitive.”
With input from François and other testers we have made many improvements and will continue to add features. After months of hard work and careful testing, Airnest will be available in the App Store this Monday November 9th, 2015 with a 20% launch discount. Be sure to get your copy, so that you too can have seamless one-touch aerial imagery in the palm of your hand.