EVE, life in yellow!
Unlike most startups, eve wasn't born in a garage. Or in a bedroom, for that matter. Instead, its founders spent a lot of time developing and selling mattresses. 70,000 tests later , they had managed to perfect irresistibly comfortable models that they could offer at the best price. They then created the brand you know and immediately chose a color: yellow, the symbol of good mornings.
The best version of yourself
Through its bedding, eve aims to free and democratize the potential of sleep, to allow everyone to wake up perfectly well every morning.
How? Thanks to products made with the finest materials, with a simple and beautiful design, and excellent value for money. Since you can never do it better than by doing it yourself, eve decided to design its own products and have them produced by the best manufacturers, like its mattresses, made in Belgium, for example. This guarantees you'll always find the same attention to detail, the same meticulous craftsmanship, and (also) our characteristic little touch of yellow.
But then, what is life in yellow?
Have you ever seen the Eve TV ad? If you had, you'd know. Because a flying rooster and a vocal performance worthy of The Voice don't go unnoticed.
And what about yellow? You know the expression "seeing life through rose-tinted glasses"? According to Eve, yellow is a better color for seeing the world. What matters to Eve is giving you the best nights. And therefore the best days. Life through rose-tinted glasses.
Do you wake up ready to overcome anything that comes your way? Does the sun shine brighter this morning? The birdsong suddenly sounds like a concert, and your toast tastes divine? It's your everyday, only better.
And that, my well-rested friend, is living life in yellow.
